Luxe Inferno | Book Review
Luxe Inferno Author: Dr. Mahul Brahma Pages: 98 ‘Luxe Inferno’ by Dr. Mahul Brahma is a unique book which tells us how luxury plays an important role in everybody’s life. Yes, in everybody’s life it is different for rich people or as the author refers to them as ‘Richie Rich (RR)’ and it plays a different role for the middle class. The book is divided into two parts: Part A which tells us all about what exactly is Luxe Inferno through a fictional story about a journalist named Dante who is new to this world of brand and luxury and while studying this topic for his magazine and in this journey ends up in this circle of luxury and art and Part B which tells us about the strategies and positioning that brand should do. The author has excellently explained in detail the various brand stories and the thinking process of various people when it comes to brands. To know more read ‘Luxe ...