Luxe Inferno | Book Review

-

Luxe Inferno
Author: Dr. Mahul Brahma
Pages: 98



                ‘Luxe Inferno’ by Dr. Mahul Brahma is a unique book which tells us how luxury plays an important role in everybody’s life. Yes, in everybody’s life it is different for rich people or as the author refers to them as ‘Richie Rich (RR)’ and it plays a different role for the middle class. The book is divided into two parts: Part A which tells us all about what exactly is Luxe Inferno through a fictional story about a journalist named Dante who is new to this world of brand and luxury and while studying this topic for his magazine and in this journey ends up in this circle of luxury and art and Part B which tells us about the strategies and positioning that brand should do. The author has excellently explained in detail the various brand stories and the thinking process of various people when it comes to brands. To know more read ‘Luxe Inferno’.

My Thoughts:

The book is well researched and the author has explained the whole process and the thinking process of people beautifully. The plot is well thought and it actually depicts the true facts about how human tendency is and how people react to when it comes to branded goods.

                The characters are well developed and we get to see how they behave and want to prove something to each other. The characters very well depict the rat race that we all are sometimes      run in.

                The language is simple and lucid. The book cover and the title is very interesting and will surely want the readers to know what the book is all about.

                Overall, I enjoyed reading the book and would surely recommend it to all.

My Rating: 4.5/5

               

Comments

Post a Comment

Popular posts from this blog

Dancers in the Dark | Book Review

-
Image
Dancers in the Dark Author: Ejaz Ahamed Pages: 298               After reading this book, the very first thing that came to my mind was, ‘Is there humanity?’ If yes what is humanity? This was a very emotional read for me. The story revolves around Kalki, her brother Karthi, and Shreyas whom we will meet later in the story. Karthi is a seven-year-old who is suffering from a skin condition that makes her skin dark compared to other dark people. People are constantly making fun of her calling her a ‘darkie’ and some even call her ‘ugly’. This has affected the poor girl to a very great extent to the point that instead of playing and having fun she is constantly thinking about how she can turn her skin fair. Her brother Karthi, is always there by her side trying to save her; and protect her from these kinds of people. However, one guilt is still constantly peeking its head out from time to time for Karthi. Karthi was once le...
Read more

The Answer to My Prayers | Book Review

-
Image
The Answer to My Prayers Author: Vartika Kothiwal Pages: 280                 ‘The Answer to My Prayers’ by Vartika Kothiwal is a story that revolves around Ishaara Khanna and Aviral Gupta. Ishaara Khanna is a self dependent and hardworking girl and is passionate about her dreams. She has a lot of problems but is still struggling with everything and doesn’t give up on anything. Then we have Aviral Gupta a successful entrepreneur but he has a past which has somehow made him arrogant, ruthless and a heartless person. So, Ishaara had a meeting with Aviral Gupta to discuss about her business ideas but things change when Aviral unintentionally falls in love with Ishaara. Aviral Gupta wants to achieve everything in his life will he be able to get through Ishaara and win her over? Will Ishaara get over her past and accept Aviral? To know more read ‘The Answer to My Prayers’. My Thoughts:  ...
Read more

I Kick and I Fly | Book Review

-
Image
  I Kick and I Fly Author: Ruchira Gupta Pages: 336                      “I Kick and I Fly” by Ruchira Gupta is a book that revolves around our protagonist ‘Heera’. Heera is a fourteen years old girl who belongs to the Nat Community. India used to be and is still described as Sujalam and Suphalam country. But after the British invaded our country, they started exploiting our country’s people started losing their jobs, divide and rule started. One such community which was exploited was the Nat Community. Nat Community were involved in selling Medicines, performing rope bridges acrobatics, doing wrestling shows, iron utensils, etc. But after the invasion of the British people, they were forced to stop all these work as they used to make these commodities in their own country and sell them here in India. They were forced to live in a very compromised manner in their own home country and were fi...
Read more